Boys are growing up in a world their parents weren't prepared for.

Online radicalization. The manosphere. Sextortion. Pressure to suppress emotions, perform a version of masculinity that isolates them, and navigate relationships without the language to do it.

Most fathers and caregivers want to show up for the boys in their lives. They just don't always feel equipped for the conversations that matter most.

That's why raisingboys.ca exists — practical, prevention-focused resources on:

  • emotional well-being and mental health

  • healthy masculinity and positive role models

  • online radicalization and the manosphere

  • sextortion and online exploitation

  • healthy relationships and communication

  • empathy, confidence, and emotional resilience

Because parents and caregivers should not have to navigate Modern Boyhood alone.

This Father’s Day season, every donation helps more fathers show up for the boys in their lives.

Your support helps White Ribbon continue building practical, prevention-focused resources that help parents and caregivers support boys in a changing world. Together, we can help more families navigate conversations around masculinity, emotional well-being, relationships, and online influence with confidence, empathy, and connection.

With your help, we can:

  • Keep resources free and accessible

  • Develop new parent guides, videos, and conversation tools

  • Expand educational content on mental health, relationships, sextortion, masculinity, and online influence

  • Support families navigating harmful online content before harm takes hold

  • Grow raisingboys.ca to reach more communities across Canada

Featured Resources

  • 80% of educators have witnessed misogynistic behaviours in the classroom.

    RESEARCH AND PUBLICATIONS

    White Ribbon recently published the most comprehensive Canadian survey to date on the growing influence of online misogyny, examining its impact on the beliefs, attitudes and behaviours of boys and young men.

    Read the Report

  • The Complete Parents’ Guide to ‘The Manosphere’ and Online Radicalization

    MANOSPHERE AND RADICALIZATION

    Start here. This guide helps you make sense of the manosphere and online radicalization—what it is, how boys are drawn in, and what it means for your child.

    Access The Guide

  • The Manbox

    NAVIGATING MASCULINITY

    The ‘Manbox’ helps explain the invisible pressures boys and men face to fit into narrow ideas of masculinity. This video offers a powerful starting point for parents to understand how these expectations shape behaviour, emotions, and relationships—and how to begin meaningful conversations with their children.

    Watch the Video

  • My Friend, Max Hate

    GLOBAL PSA

    A campaign developed in response to the rapid rise of hateful and misogynistic online ideologies targeting boys and young men. The campaign equips parents, educators, and caring adults with tools to intervene early.

    Watch The Campaign

  • I Knew All Along

    GLOBAL PSA

    This moving campaign explored a father’s anxieties about raising his daughter, encouraging men to reflect on the impact of their actions and the role they can play in fostering safe, respectful relationships.

    Watch The Campaign

  • Men Don't Want Flowers

    CAMPAIGN

    A campaign inviting men to reflect on vulnerability and masculinity through a simple, universal gesture: receiving flowers. By centering empathy, care, and emotional openness, it encouraged men from all backgrounds to embrace healthier expressions of masculinity and connection.

    Watch the Campaign