Media
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Who We Are
White Ribbon is Canada’s leading organization engaging men and boys to prevent gender-based violence, misogyny and discrimination, while promoting healthy masculinities. We are a Canadian registered charity with over three decades of experience in prevention, education, and culture change.
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Our Origins
White Ribbon was founded in response to the 1989 Montréal Massacre, where 14 women—engineering students—were murdered in an act of gender-based violence and hate. That tragedy sparked a national movement to engage men and boys as part of the solution.
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Our Mission
We work to end all forms of gender-based violence and discrimination by promoting gender equality, consent, allyship, healthy relationships, emotional intelligence, and safer, more inclusive communities. Our approach is prevention-focused, accountability-driven, and grounded in gender-transformative and intersectional frameworks.
Media Inquiries
White Ribbon experts are available for interviews, background briefings, and timely commentary on breaking news, national debates, and long-term trends related to gender-based violence prevention.
Contact info@whiteribbon.ca for interview requests, press materials, or expert commentary.
Our Expertise
White Ribbon provides expert commentary, analysis, and prevention-focused perspectives on:
Hate, discrimination, and misogynistic radicalization (online and offline)
Intimate partner violence, coercive control, and femicide
Sex trafficking, online sexual exploitation, sextortion, and technology-facilitated violence
Sexual violence prevention and consent education
Men’s mental health, well-being, and healthy masculinities
In the Media
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CBC Yukon Morning
We joined CBC Yukon Morning with Elyn Jones to discuss the evolution of gender-based violence and how prevention approaches must evolve alongside rising online radicalization.
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CBC Ontario Today
On CBC Ontario Today, White Ribbon contributed expert commentary on why conversations about sexual consent remain challenging.
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CBC Main Street Nova Scotia
On CBC Main Street Nova Scotia, we discussed White Ribbon’s evolution since 1991 and how technology has created new spaces where misogyny is spreading— making our work more urgent than ever.
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Gent’s Talk Podcast
We joined the Gent’s Talk podcast, hosted by Samir Mourani, for its “Unpacking the Manosphere's Influence on Young Men and the Effects on Women” episode, exploring how the manosphere shapes masculinity and relationships and promotes real-world violence. With a strong national male audience and consistent top-10 rankings in the self-help/mental health category, the episode offered critical insights to a broad audience.
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Strong as Steel Podcast
During the Grey Cup, White Ribbon hosted a Strong as Steel podcast takeover—a candid “locker room meets break room” conversation on what it means to drive real change in male-dominated sectors by engaging men and boys as active allies for gender equity.
Ways that you can take action
Real change takes all of us. Whether you’re an individual, an educator, or part of an organization, there are many ways to get involved and join the movement.
Donate to make your Impact
Every donation fuels education and advocacy that empower young men and boys to become allies, leaders, and advocates for a world free from gender-based violence. Your support helps bring life-changing programs into schools, workplaces, and communities.