Social and Mobile Campaigns
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White Ribbon has engaged millions of people, brands, organisations and educators through the creative use of social and mobile tools that inspire men to speak out against violence against women.
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#20minutes4change is a joint campaign between White Ribbon and J. Walter Thompson. In 2016, Stanford swimmer Brock Turner was convicted of sexually assaulting an unconscious woman and received only six months in jail. Following Brock’s sentencing, Dan A. Turner referred to Brock’s sexual assault as “20 minutes of action”, a “steep price to pay out of his 20-plus years of life." In response to this quote, we turned Brock’s father's words on their head and encouraged all dads to pledge 20 minutes to talk to their sons about sexual consent.
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Designer Brands believes that everyone has a right to feel safe. Together we are raising awareness about the positive role that you can play in promoting gender equality, healthy masculinity and ensuring that we live to see a future without violence. So #LaceUpSpeakOut and show the world that you're walking the talk. All net proceeds go to support the cause. Click here to learn more.
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The Toronto Maple Leafs have joined White Ribbon to end violence against women. Together, we are asking men and boys to commit to being Men of Quality. Men of Quality stand up for gender equality. They lead by example; challenging sexism, homophobia, transphobia and racism. Men of Quality practice respect. They ask for consent - every time. They have made a commitment to be allies not only to the women they love, but to all women.
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It starts with you. It stays with him. is an online-based, social media campaign developed by the White Ribbon and Le Centre ontarien de prévention des agressions to inspire men to promote healthy, equal relationships with the boys in their lives. Helping young people achieve consent, set boundaries, value people of all genders and use respectful communication in all their relationships is something we can all do.
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