White Ribbon has engaged millions of people, brands, organisations and educators through the creative use of social and mobile tools that inspire men to speak out against violence against women.
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Men are socialized to believe that expressing emotion is a sign of weakness. Because of this, many feel disconnected from their complex feelings and have difficulty expressing them. This results in poor mental health, lack of emotional connections to loved ones, the use of violence and control to address difficult emotions, and so much more. This initiative commemorates White Ribbon’s 30th anniversary of working towards a new vision of masculinity – one that inspires men to promote gender equality, end gender-based violence, and embrace vulnerability.
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The Toronto Maple Leafs have joined White Ribbon to help end gender-based violence. Together, we are asking men and boys to commit to being Men of Quality. Men of Quality always stand up for gender equality. They lead by example; challenging racism, homophobia, transphobia and sexism. Men of Quality set a good example for young men. They encourage men to support gender equality at home and in the community and they teach their children about healthy relationships and consent. Men of Quality are allies not only to the women they love, but to all women.
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White Ribbon’s “Boys Don’t Cry” video draws attention to the impact of rigid gender stereotypes on boys throughout the life cycle. To create healthier masculinities, we need to encourage boys and men to express a full range of emotions and understand the positive difference they can make when they do. Efforts to eradicate gender inequality and all forms of gender-based violence require that we rethink harmful aspects of masculinity in order to promote healthier, peaceful and inclusive alternatives.
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Day after Day follows the story of a family in lockdown experiencing a troubling pattern of gender-based violence. Our film shows the impact of that violence by highlighting two very different stories of isolation: one of a man, trapped with complicated emotions he never really learned to articulate; and of a woman and child who are trapped at home with him.
The powerful PSA calls on men and boys to reject gender-based violence and commit to change. |
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On the morning of September 22, 2015, in Renfrew County, Ontario, Canada, a man went on a killing spree, brutally murdering three ex-partners in their separate homes. The murders devastated the rural Ottawa Valley community where opera singer Joshua Hopkins grew up – his sister Nathalie Warmerdam was one of these women.
Joshua has since set out to use his powerful voice to wake people up to the global epidemic of gender-based violence – and their part in it. He developed Songs for Murdered Sisters with author Margaret Atwood and composer Jake Heggie, hoping that sharing this harrowing story through song will inspire other voices to take up the call in the future, providing hope and healing for countless families who have been impacted by this global societal issue. |
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It starts with you. It stays with him. is an online-based, social media campaign developed by the White Ribbon and Le Centre ontarien de prévention des agressions to inspire men to promote healthy, equal relationships with the boys in their lives. Helping young people achieve consent, set boundaries, value people of all genders and use respectful communication in all their relationships is something we can all do.
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We believe that everyone has a right to feel safe. Together we are raising awareness about the positive role that you can play in promoting gender equality, healthy masculinity and ensuring that we live to see a future without violence. So #LaceUpSpeakOut and show the world that you're walking the talk. All net proceeds go to support the cause.
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