Walk a mile in her shoes 2020: press release

Dust off your shoes and join White Ribbon’s virtual Walk A Mile in Her Shoes 2020 to end gender-based violence and discrimination.

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September 15, 2020 (Toronto, Canada ) – White Ribbon’s 11th annual awareness-raising event, Walk A Mile in Her Shoes, is going virtual! Step out with your favourite pair of heels (or any other shoes!) that symbolize your
commitment to end violence against women, girls, and people of all genders, and walk with hundreds of others
in Toronto between September 26th to October 2nd , 2020. Participants can walk anytime during that week and share their experience on social media using #WhiteRibbonWalk, thus showing their support in ending
gender-based violence, racism, and all forms of discrimination.

Over the past few months, the worldwide COVID- 19 pandemic heightened the magnitude of inequality women continually face from increased rates of domestic abuse, to sexual violence and harassment within and outside the home. Meanwhile, the Black Lives Matter movement revealed the urgency to speak out against racism, sexism and all intersectional forms of discrimination. Overall, 2020 is a year that alerted us to the necessity of overdue change.

With this year’s walk taking place virtually over one week, participants will be able to take stride and complete
their mile anywhere they choose! White Ribbon’s goal is to attract more than 500 participants to walk in
solidarity with women, girls and all genders, while raising awareness and funds to end violence, promote
equality, healthy relationships and a new vision of masculinity. It's a momentous occasion for men and people
of all genders to make a statement that violence against women and girls, racism, and discrimination is not only
a women's issue - it's everyone's issue, and it will only be solved by everyone working together.

Participants can register online at www.walkamiletoronto.ca and will be invited to celebrate virtually on
October 2 nd to acknowledge all of the teams, participants, and sponsors. Bring your friends, colleagues, and
family members and walk your neighbourhoods or workspaces to support this incredible cause to fight for
racial equality and social justice! You’ll be able to show your allyship online via White Ribbon’s Twitter
(@whiteribbon), Instagram (@whiteribboncanada), Facebook (@whiteribboncampaign), and LinkedIn
(linkedin.com/company/whiteribbon) using the hashtag #WhiteRibbonWalk.

White Ribbon’s work would not be possible without the support and generosity of its sponsors:
Stiletto Sponsor: McCarthy Tetrault
Wedge Sponsor: Brill Communications, Barrick Gold
Kitten Sponsors: Achieve Blue, Alterna Savings, Captivate,
Corman Feiner, Hydro One, James In The City, Rebecca Social
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About White Ribbon
This year marks White Ribbon’s 11th annual Walk a Mile in Her Shoes awareness and fundraising event. White Ribbon was founded in Toronto Canada in 1991, in response to Montreal’s École Polytechnique massacre in December 1989. In the aftermath of the tragedy, a group of men came together to advocate that men had both a role and responsibility in working to eliminate violence against women.

Today, White Ribbon Campaign initiatives have been organized in over 60 countries around the world making
this the world’s largest movement of men and boys working to end violence against women and girls while
promoting gender equality. Among its many calls to broader individual and systemic action and change, White
Ribbon has asked men to wear white ribbons as a pledge to never commit, condone or remain silent about
gender-based violence. Funds raised will help deliver awareness and educational programs such as the
award-winning Boys Don’t Cry and Men of Quality initiative.

Reaching men and boys in workplaces, schools, colleges, universities, sports teams and community groups across the country.

For more information, please contact Brill Communications Desia Halpin-Brill | [email protected]